May 2026

₹2,24,376 spent this month

Ads cost ₹2,24,376 — 12.4% of menu value. The aggregator's ROAS counts sales at menu price, before your discount and their fee, so a 4× ROAS can be well under 1× in money that reaches your bank. Judge each campaign on orders it added, not on ROAS.

₹22,778 a month

The aggregator charges its fee on ₹14,04,666 — your food sales after discount (₹13,17,563) plus packaging and the GST your customers paid. That extra ₹87,103 of base cost you about ₹22,778 in fees this month. Ask for commission on food value only at your next renewal.

₹12,438 charged on these codes

These codes are named for a smaller amount than you were charged per order. The report doesn't say whether they are a percentage with a cap or a per-item discount — so ask before assuming either way.

• AutoPromo TAKEOFF40ON149 named ₹40 · 182 orders · ₹10,848up to ₹63
• AutoPromo TAKEOFF40ON199 named ₹40 · 28 orders · ₹1,591up to ₹63

₹7,799 per 10% of co-funding

917 of 947 coupon orders were charged the full face value (₹76,987 in all). If your agreement says the aggregator co-funds these coupons, you are owed money: every 10% of co-funding is worth ₹7,799 this month. Enter your agreed share below to turn this into a claim.

₹114 a month

These orders were cancelled by the delivery side, or cancelled after you marked them ready, but you were paid less than 100% (rider-side) or 80% (order ready). The aggregator's compensation terms say otherwise — ask for a review with the order IDs.

• Delivery partner not responding order 759479962611 · Order ready, not picked up by rider80% paid
• Delivery partner cancellation due to an accident order 140460288286 · Delivery partner arrived80% paid
• Delivery partner cancellation order 445243063028 · Order ready, not picked up by rider80% paid

₹90,246 per 5 pts of discount

You gave away ₹4,87,366 in discounts in May 2026 — 1.1× what the aggregator charged in fees. Every rupee of it came out of your payout. Check which offers brought orders you would not have had anyway; each 5 points of discount is about ₹90,246 a month.

• AutoPromo GETOFF180ON449 264 orders · 27% off₹35,143
• AutoPromo TAKEOFF40ON149 187 orders · 33% off₹18,278
• AutoPromo SPECIALOFFER 153 orders · 26% off₹16,444
• AutoPromo GETOFF200ON449 76 orders · 31% off₹9,915
• AutoPromo GETOFF140ON299 64 orders · 37% off₹5,449

₹1,383 to claim

The aggregator deducted ₹1,383 of TDS (194O) and ₹0 of TCS. Both are yours to claim — TDS against income tax (check Form 26AS), TCS against GST (check GSTR-2A). Send this report to your accountant.

₹98,178 funded by you

1,286 orders used the aggregator's automatic Auto-promo codes. The aggregator's engine chooses which code a customer sees, but the discount is deducted from you. Ask for the list of codes running on your listing and the right to switch each one off.

₹66,896 to verify

25 ad lines carry res id 0 or blank. The aggregator books chain-level campaigns this way, so it may be legitimate — but you can't check it against your ad bookings. Ask for the campaign-wise invoice.

₹589 a month

Deducted on 5 orders. The report doesn't say why. Ask for the complaint or reason behind each one — recoupments you can't see are recoupments you can't dispute.

₹23,450 a month

1,615 orders (38%) carried a long-distance fee. If those far orders are also heavily discounted, a smaller delivery radius may keep more money. Ask the aggregator to waive it as part of a renewal.

₹1,188 of orders lost

₹1,188 of orders were cancelled before any state was recorded — typically rejected or timed out at your end. Rejections switch your outlet off the aggregator and, above 0.5% of weekly orders, attract a 10% penalty. Check what happened on these.

₹77,308 a month

If you pay 5% GST without input credit, this is a real cost on top of the commission — your fee is really 38.5% of net sales, not the headline rate. Under the 18% regime with ITC it can be claimed back. Ask your accountant which applies.

₹17,544 to come

Billed but not yet recovered from a payout. Expect it to be deducted from next month's settlement.

The report shows the rate the aggregator applied, not the one in your contract. Find the rate in your partner agreement and enter it below — if they differ, this becomes a claim with the rupee amount.